Eurotechnic Automotive was established in March 2003, by Paul and Kelly Watson as a response to the growing demand in the Bay of Plenty for an alternative to costly dealer servicing for Audi and Volkswagen. It became clear as the business became established that Mercedes and BMW owners were also needing assistance.

It was decided to base the business in Mt Maunganui, near the harbour bridge so as to easily accomodate both Tauranga and Mt Maunganui/Papamoa residents with ease.